A user-centric approach
Vinebox was disrupting a beverage space unchanged in the way wine was sold to its consumers. Because of this, meticulously understanding Vinebox’s customer segments was paramount to ensuring success in our upcoming design strategies. Our early interviews with customers surfaced the need to focus on and clearly articulate the quality of wine in this new bottling process as well as how wine “by-the-glass” interplayed within one’s social events and interactions with others.
Customized Shopify integration
Scaling, they wanted to migrate from Crate Joy to Shopify - Crate joy had some limitations that were becoming difficult for them in how they managed their inventory. They also wanted to increase sales through content strategy, photography, and an overall rebrand. People understood what the offering was, they were getting repeat customers, they interviews customers who enjoyed it - not a difficult product to understand.
We helped to validate the assumptions they had about their customer base - who they are, what they want, how they talk - and we used that information to better describe their product offering and better position it in the mind of the user